Zodiac

Simplifying Data-Driven Marketing eBook

Simplifying Data-Driven Marketing eBook

Marketers today have access to more customer data than ever. As we focus on gathering this data, cleaning it, and analyzing it, we often lose sight of the ultimate goal, which is to answer a single question: How much will this customer spend with our brand? 

I designed this e-book for Zodiac with their marketing team that shows marketers how they can re-focus their data-driven marketing efforts by using a single metric: Customer Lifetime Value.